Solar Marketing Ideas & Strategies For Your Solar Company!

1.) Website and SEO

If you have a website for your company please note that it is a great platform for solar panel marketing, whilst creating an online presence.

We believe it can be executed using these three techniques, which are effective and would help solar providers, sell more solar installers along with providing the required information.

• Content marketing or writing
• Leveraging SEO
• Lead Capturing Systems

Content marketing or Writing

You can use content marketing to educate the target audience about the benefits of solar energy or why people should use solar technology. But you require an online presence for that. Having a website and social media profiles is Step 1.

Then you can sell solar by first selling the idea of solar installation through the content you write and post as blogs on your website.

After figuring out the topics you are going to focus on, you must turn your focus to working on being discovered on search engine results. And in order to be found online, your content must be optimized for search engines.

Leveraging SEO

Here is where Leveraging search engine optimization (SEO) that ensures your website appears as the top result for relevant keywords comes in.

Leveraging SEO means using the right keywords, optimizing your website for Google, and creating compelling blog posts and articles that drive traffic to your site, and the following are the ways it helps you.

Educating customers

Following the SEO strategy and the goal of educating customers, Create a blog and write articles covering different topics related to solar like the benefits of solar energy how solar works, or customer testimonials.

Establish Authority

Writing about educating articles using SEO will not only help you rank higher in search engines, but it will also position you as an authority in the solar industry, making prospects more likely to do business with you plus you get paying customers.

Now, getting potential clients to visit your website only once is not good enough to sell your solar systems, you need a way to capture and retain the traffic.

Lead Capture System

You can use a lead capture system to achieve that. It is a contemporary tool that allows you to collect contact information from potential customers on your website so you can follow up with them later.

Now, to implement a lead capture system on your website, all you need to do is include a lead capture form on your website's contact page, blog posts about going solar, solar power capacity, or landing pages for special offers or discounts.

But you need to make sure the form is easy to fill out and include an incentive for filling it out, like a free e-book or report about solar energy savings, which would in turn become your unique value proposition.

Moving on to the next strategy.

2.) Marketing Campaigns

Developing marketing campaigns is a great way to generate leads and grow your solar energy company. Marketing campaigns for solar solutions include the following:

• Print Ad Campaign
• Online Ads
• Direct Mails
• Email Marketing Strategy

How do you use these techniques the right way?

Include Company info

Now, regardless of what you're running, be it a print ad campaign, online ads, or direct mail, make sure you include the information of your solar company.

Call to action

Be sure to also include a call-to-action (CTA) that encourages prospects to visit your website or contact you for more information.

Track the results

And finally, track the results of your campaigns so you can see what's working for you and adjust accordingly.

How is Email Marketing Strategy the best?

Everything said Email marketing campaigns are the most effective out of all the options available to market your solar technologies.

It is because they allow you to directly market your solar company's products and services to people who have already shown an interest in them by signing up for your email list.

How do you get people to sign up for your email list?

Use eye-catching photos and clear, concise language to sell the benefits of going solar, and don't forget to include a call-to-action so people know what to do next. This is digital marketing 101 and is one of the best solar marketing tips so far.

Let's look at more strategies

3.) Advertising

Solar companies can also consider Advertising to reach a wider audience. Advertising allows you to specifically target your ideal customer and deliver your message directly to them be it about renewable energy,

There are many different types of advertising, so it's important to choose the one that will work best for your business.

Examples of Advertising Products related to a Solar System

Homeowners

If you're looking to reach homeowners to sell residential solar cells, consider running ads on home improvement websites or in local newspapers and magazines.

Businesses

If you want to target businesses, consider placing ads on industry-specific websites or in trade publications.

Regardless of the type of advertising you choose, ensure to include details of your solar company so the prospects can learn more about solar businesses.

Tip of the Trade

Investing in Google AdWords could be one way of advertising, it is a pay-per-click advertising service that allows you to place ads on Google's search results pages.

AdWords is an effective way to reach people who are actively searching for solar companies online through means of advertising.

Read more, if you are big on social media platforms and wish to use that as your strategy.

4) Social Media Appearance

Social media is a great way to connect with prospects and customers, build relationships, and grow your business in this day and age.

If your sales team uses social media platforms like Facebook and Twitter to share photos and videos of your solar installations, it can attract them to consider you over other solar companies. It is safe to say that posting regularly on social media builds trust in the company.

Using Social Media to Market Solar Products & Services

Social media marketing can be a tricky business when you are just starting out. Here are a few ideas and tips for your social media account and how you can create an audience as a solar company-

1. Use Twitter to search for relevant hashtags and follow accounts

2. Share quality content that speaks to your target audience

3. Be active! Respond to tweets and comments

4. Use Facebook Ads to reach a larger audience

5. Create a LinkedIn profile for your company

6. Join relevant LinkedIn groups

7. Share content that showcases your company’s expertise

8. Use Instagram to show off your company’s personality

9. Post behind-the-scenes photos and videos

10. Have a strategy for each social media platform

When it comes to social media marketing, it is important to have a strategy for each individual platform. What works on LinkedIn might not work as well on Instagram and vice versa. It is important to understand the demographics of each social media platform and what content performs best on each site.

Check out our blog on social media marketing for solar companies to know more about each platform and how you can create a strategy for your social media.